A lot of talk about the Cavs sitting 3 stars against the Grizzlies... kinda having a hard time with the idea that paying fans will not get a professional product.
And it comes down to marketing- the NBA has always been about the individual player. Inundate the consumer with the player, sell the player. But then teams like the Spurs buck the marketing in the name of championships, and guys start getting "nights off".
I think these stars make too much $$$ that the public pays for to allow this practice to go unchecked. Coaches make the decision, OK- but give the consumer something back. Any owner would balk at this, but what's right is not always the best business decision.
