There was a time when the runners up of the NFC Championship actually played each other. I can’t recall what they called the game.
It was called the Playoff Bowl. It was only played from 1960 thru 1969. Packers played in it twice Jan. 1964 beating Cleveland 40-23. The next season they lost to St. Louis 24-17. Lombardi hated the game, he called it the Shit Bowl.