Reply to "Barry Alvarez is not happy with Calif....."

GoldieMember

University of Wisconsin athletic director Barry Alvarez said he's "very concerned" with how California's new law allowing athletes to make money from their name and likeness will impact college sports.

Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros.

The first-in-the-nation law, signed by Democratic Gov. Gavin Newsom and set to take effect in 2023, could upend amateur sports in the U.S. and trigger a legal challenge.

https://madison.com/sports/col...9d-e7c7988ffafb.html

10/2/192:52 PM

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