This is about the 2014 FCC decision to get rid of the blackout rule:
Luke Skywalker, Vladimir Stolichnaya, Sonny Hedgehog, and Bilbo Baggins liked it, that's who
“I write as a football fan,” read the letter to the Federal Communications Commission, “to strongly urge you to maintain the FCC’s current broadcast rules.”
It was signed Bilbo Baggins, of Brooklyn, N.Y.
[...]
“The current system works,” wrote a Luke Skawalker of Englewood, Colo., a Vladimir Stolichnaya of Brooklyn, N.Y., and Bilbo Bagginses in Brooklyn and Derry, N.H.
[...]
Among the letters were ones from an Egg Leg, a Swim Shady, a Current Resident and a Sonny Hedgehog.
