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Like the colors but hate the super hero "M"

 

 

 

 

It's not just a random selection of colors that went well together, either. There is a reason behind the decision, which the Bucks also released at halftime. From the press release:

Green

ยท The traditional color of the Milwaukee Bucks - a hallmark of our brand throughout the team's 47-year history.

ยท Emblematic of the state's dense forests and rich agricultural industry.

Cream

ยท Just as the "Cream City" brick is the foundation upon which Milwaukee was built, cream will be the foundational color of the team's new brand identity.

ยท Cream will be unique to the Bucks - we'll be the only team in NBA to feature a cream hue as an official team color.

Blue

ยท Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of our city and state. In fact, some think the word Milwaukee was derived from the Algonquian term "Millioki," which meant "gathering place by the waters."

ยท The addition of blue to our color palette pays homage to the history of professional basketball in Milwaukee, as blue was the primary color of the Milwaukee Hawks, the city's first NBA team.

Last edited by Packdog
I love the new ownership group but JFC - quit trying to overdo and overcompensate

Do you think people of Sconnie give a **** about blue representing the Great Lakes or the cream color paying homage to the dairy industry?  How many millions did they pay for this marketing nonsense? 

Ask true blue Bucks fans - real fans - and they will tell you to lean on the glory days - the traditional Bucks logo and the simple green and red and white color schemes of yesteryear.

That was ****ing cool and it was a winning formula

Leave it to NYC owners to **** this **** up
Originally Posted by Tschmack:
I still think they should go back to the original logo featuring the deer spinning the basketball.   Once they went away from that it all went downhill as far as I am concerned

Oh yeah, only an old guy would pine for that old logo. If they want anyone under 30 to wear their unis they better stay as far away as possible from that lame logo.

EVOLVE, PEOPLE!

I really like almost everything about the rebrand.  Like the primary logo a ton, like the uniforms a ton. 

 

Here's a story about the process of the rebrand, which might only be interesting to a Marketing/Branding professional like myself, but I think does a good job explaining some of the reasoning and thoughts behind it.


Also liked the tertiary logo, reminds me a bit of the diagonal of the Badgers hockey uniforms...

 

 

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