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If it's me, I'm making a commercial that's essentially porn. It's going to get banned. It's going to end up in circulation for days after the SB every time someone runs a "Too hot for prime time" segment. Don't have to pay the $4 million but get loads of exposure.

I'm all worked up for a Southwest Patty Melt right now. Only at Carls Jr!
Exactly. If I had an extra $8 million to blow, I'd put straight up porn on a 60 second commercial.

Like Brewster's Millions when he bought prime time TV to announce his candidacy for Mayor.

Can they actually ban something you are willing to pay for? I suppose they could if they find someone else to pay for the same spot with a more "tasteful" ad, I guess. I'd offer to pay more just to get it on the TV. If everyone knew it was coming up, how many people on the planet would be watching?
Carl's Jr has this down perfectly.

Make a controversial ad with the exact intention of getting rejected. As expected, get rejected by network. Major buzz, goes viral, OMG LOOK AT {insert whatever is controversial}. Tons of comments, forwards, shares, articles on blogs, Ad Age, etc. And, don't have to pay the outrageous costs of actually running on the Super Bowl.

I love seeing smart marketing. In a crowded and not all that differentiated segment, they've created tons of buzz and awareness. All for the cost of talent and production - which is mice nuts compared to the costs of the media buys. Getting that kind of awareness without a massive broadcast campaign used to be impossible, and honestly, still is amazingly difficult.
Other than a few times I watched the SB at a party I have never seen a commercial, IMO that is why God created the clicker. There is always something else on another channel or something to do for those couple of minutes.

I never understood why anyone would subject themselves to ads for something they are not interested in. My policy is just not for the SB but all tv watching or radio listening. I toss out junk mail, political ads etc, why not tv commercials?

Click.
quote:
Originally posted by CAPackFan95:
still is amazingly difficult.


Yep, which is why you do the sexual full court press with Kate Upton. Burger = sex bomb pussy. They know the demographic, including the response of their demographic to the manufactured controversy. They create a brand loyalty all while running a serious T&A spot that will be watched for spank bank material for years to come. They do all of this without dropping coin based on the hoopla of Super Bowl commercials itself.
quote:
Originally posted by ChilliJon:
This Kate Upton commercial was banned, but only after CBS executives watched it 75 times before making a decision.

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This commercial is from last year. I saw it countless times on tv, so it wasn't banned, though it was eventually edited/shortened to remove some of the risque stuff

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