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quote:Today a team would hire a design firm for rounds of concepts, then a pr firm to unveil the new logo, and then of course, the merchandise would roll out. in the 60's, Lombardi just shouted out his office door at one of the equipment guys that he needed a 'g' for the helmet, the equipment guy drops it on his kid, Lombaridi rubber-stamps it, and a sports icon is born. gotta love it.