Because it's not futbol.
True story. I had 4 Indian guys who lived next to me who I'd bull**** with. They decided to explain Cricket so I would stay up until 4 a.m. to watch Indian cricket. I would lose conscientiousness somewhere around 20 minutes.
1) Holy **** the rules are flippin' crazy
2) Any game that goes on for days, yes days, would have to be the least satisfying sport ever.
To each their own but it'll give you a new appreciation for "long" baseball games.