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Amazon lands Thursday Night Football streaming package




Ta-ta, Twitter.

The one-year Thursday Night Football streaming arrangement between the NFL and the 140-character-or-less social-media platform has been deleted. Amazon now steps in, at a considerable markup.

Via multiple reports, Amazon has secured the 10-game package for $50 million. Twitter paid $10 million in 2016.

The games will be available only to Amazon Prime subscribers, the $99-per-year service that provides a wide range of shopping benefits and streaming video.

Via John Ourand of SportsBusiness Journal, Amazon wanted to get the deal done now in order to sell advertising around it. While this may not mean that Amazon will be replacing the advertising that comes from the NBC and CBS broadcasts, Amazon can do plenty of creative things through its platform, including but not limited to the installation of buttons that allow the products advertised during the game to be bought immediately.

The Amazon experiment will be far more intriguing than the one-year Twitter dalliance. In the next wave of TV rights deals, Amazon could emerge as one of the league’s major partners, given its ability to deliver unique (and thus more effective) advertising based on the shopping habits of the user.

In particular, this would allow Amazon to identify and market to people with significant disposable income, allowing Amazon to sell advertising to companies with high-priced products that most people wouldn’t be able to afford.



By the by, Prime Now just came to my home market. Had to get the fur kids food, litter, and I could use some more Coke Zero for the house. I didn't feel like making the whopping 5 min drive to the grocery. Prime got it to my house in an 1 hour and 5 min. With the code 10PRIMENOW, 10 bucks off my order (which made it cheaper then going to the grocery store).

Jeebus, I may never leave my house.

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The NFL loves pitting media vs media to help leverage future coverage negotiations. It's what they do. 

But Bezos is leasing cargo jets now. He's tired of giving away marginal profit points to FedEx and UPS. He's delivering billions and only paying for jet fuel. If you tell FedEx and UPS to **** off when you own the future of how the world is going to shop when that model is based on fast delivery? 

Inviting Amazon to the party is lucrative to the NFL short term. But they better be careful. If Amazon smells profit they will maximize it, buy it up, and market it right up to the time they ship vintage out of business NFL jerseys. Free with prime. Amazon doesn't give a **** about the NFL. Unless they can make a little money off it. 

 

12% of  US citizens have NEVER accessed the internet. Almost 40 million people. That's more than the population of Canada. 

Those people are likely long time WalMart customers. It's why Walmart is buying up fringe third party marketplace suppliers they've relied on for years at a frantic rate so they can capture late adopters and compete with Amazon. 

The sad fact is that you can't out-Amazon - Amazon now. Those customers will become Amazon customers. .05% will become prime members. 

 

Last edited by ChilliJon
packerboi posted:


By the by, Prime Now just came to my home market. Had to get the fur kids food, litter, and I could use some more Coke Zero for the house. I didn't feel like making the whopping 5 min drive to the grocery. Prime got it to my house in an 1 hour and 5 min. With the code 10PRIMENOW, 10 bucks off my order (which made it cheaper then going to the grocery store).

Jeebus, I may never leave my house.

SHUT INS UNITE!

I'm looking forward to streaming bad Thursday night Ootball.

The games will be available only to Amazon Prime subscribers, the $99-per-year service that provides a wide range of shopping benefits and streaming video.  

So much for that! I don't use Amazon Prime. It will be nice getting out of the house, on a weekly basis, just to see what is going on downtown on Thursday nights. See ya later, NFL! No more bad Thursday night football for me! 

 

Tdog posted:

billions of dollars for one man from the blood of his poverty wage employees.  yeah, I quit doing amazon about three years ago.  I understand why people do, but it's just another monopolistic blight on the planet to me.

You are not doing Murican right. I don't buy anything that's not made by 10 year old Chinese children, and I refuse to buy from any company whose employees make more than 5 bucks an hour.

are you some sort of commie?

Last edited by Goalline
Hungry5 posted:

For $8/month I get tons of streaming, free 2 day shipping, and now TNF! The free 2-day shipping is worth the Prime fee alone. 

It's not about not having to leave the house, it's about when I leave I don't have to deal with WalMart Peopleβ„’, formerly You Peopleβ„’. 

I equate having to walk into a Wal-Mart with going to the dentist. But at least with the dentist, you can be on drugs.

It's been years since I've entered the 8th level of Hell. And I have zero plans of ever going back. 

Goalline posted:
Tdog posted:

billions of dollars for one man from the blood of his poverty wage employees.  yeah, I quit doing amazon about three years ago.  I understand why people do, but it's just another monopolistic blight on the planet to me.

You are not doing Murican right. I don't buy anything that's not made by 10 year old Chinese children, and I refuse to buy from any company whose employees make more than 5 bucks an hour.

are you some sort of commie?

I root for the humans, but I'm pretty sure they're gonna lose.

El-Ka-Bong posted:

"For $8 a month you get free shipping"

That sounds like my wife talking.

"But I have to spend the Kohls cash before it expires, it is free money"

Oh my god were our wives twins separated at birth??  Yep free money and then she complains when she can't use it again when she returns something that she used "her" free money on something.

The Heckler posted:
El-Ka-Bong posted:

"For $8 a month you get free shipping"

That sounds like my wife talking.

"But I have to spend the Kohls cash before it expires, it is free money"

Oh my god were our wives twins separated at birth??  Yep free money and then she complains when she can't use it again when she returns something that she used "her" free money on something.

No kidding...

I call it Kohl's Crack....

Amazon has 68 million current prime members. But growth is slowing slightly. 

Costco has 91 million members with no slowdown in sight. 

Like it or not that's the future of retail. Sears might not have enough cash to make it to the end of 2017. Macy's is finding out what national grocery stores learned 30 years ago. You can't be one model to an entire country. Regional grocery chains are one brutal mother ****er to beat. Nobody wants any part of Publix. Or HEB. Or Wegmans. 

Marshall Fields? Daytons? Emporium? Robinsons? Foleys? Filenes? Somehow Dillard's survived and is actually doing ok. Nordstrom is purely regional and manages it perfectly. 

The interesting dynamic is Amazon might be the worst job in America while Costco is one of the best.

New Amazon buyers are forced to sign 1 year contracts (for very good pay) who pretty much all walk out 366 days later.  The lobby in any of Amazons lobbies in Seattle are the darkest place of hope you've ever seen. It's terribly depressing with a huge Orwellian feeling. But those lobbies are loaded with suppliers from every corner of anything you could ever potentially want to purchase because.... they pretty much have to be there.

I remember the early days of Amazon (15 years ago) when they would send swarms of buyers to trade shows and they'd show up in jeans, flannel shirts, backpacks and companies like Nike, KitchenAid, Rubbermaid, Johnson and Johnson would tell them to ****ing beat it because they were nothing more than an online bookstore dabbling in CDs and VHS.  Again. That was only 15 years ago. I personally threw them out of our trade show booth in 2001. They pleaded they were going to become a player in the industry. 

Costco on the other hand is a great place to work. That campus is one huge group hug. Costco paid Red Robin to open a restaurant in the parking because Costco thought its a place everyone might find something on the menu they'd like. There is a Costco across the street from corporate that still sells more $1.50 hot dog meals than any Costco in the country. Mostly to employees. 

Costco and Amazon are a 45 minute drive apart. 

 

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